Serving the Moment: The Art of Selling Catering and Events Profitably (Paperback) (ISBN-13: 9798185091074)

You can fill a room. But can you sell it, profitably?

For more than twenty years, Millie McDaniel has sold and produced catering and events at the highest level: the high-profile galas, the once-in-a-lifetime weddings, the deals most people only read about. Her event roster reads like the Grammys meets the Forbes 500 meets the White House, with clients ranging from Fortune 500 companies to heads of state. In Serving the Moment, she hands you the hard-won playbook behind that career. She will share not theory, but the real mechanics of selling hospitality in a way that actually makes money.

This is the book the industry has needed for a long time. Hospitality runs on thin margins we've quietly accepted as normal and Millie is here to show you they don't have to be. Through story after story from the field, she teaches you how to become a closer, how to hunt business that doesn't walk in the door, how to price from profit instead of guesswork, and how to protect the margin that feeds your team, your business, and the people you love.

But this book gives back, too. From every copy sold, five dollars goes to support the people of hospitality. Millie lives to fundraise for this industry and the ones who pour themselves into it, and this book is one more way she gets to do it. A companion workbook, Mastering the Moment, follows soon, built to help you put every lesson to work.

Written with a servant's heart, setting all egos aside, Serving the Moment is equal parts sales manual, field guide, and love letter to the people who feed the world, and not just their bellies, but their souls.

The table is set. Pull up a chair.