Setting Up Successful Strategic Alliances: A Guide to Structuring and Analyzing Alliances (Paperback) (ISBN-13: 9781718128590)

Strategic alliances are becoming critical to the success of global operating companies. Not only can they spread risks and share resources, they can also accelerate the innovation cycle. Keeping this in mind, it is not surprising that an increasing number of companies are entering into strategic alliances. Looking deeper into these alliances, there is a wide range of both quality and success rate. It thus appears that large enterprises are not yet at the stage where they have fully understood the fundamentals of alliances, which often leads to their failure. This book examines the potential of alliances to optimize resources in financial terms and human talent by focusing on the different problems that may arise in vertical and horizontal alliances. Its purpose is to serve as a guide for managers confronted with the task of establishing and structuring an alliance for their companies. It will also provide concrete examples of successful and failed cases, allowing the reader to learn and avoid making the same mistakes.

Author: Harald Graber
ISBN-10: 1718128592
ISBN-13: 9781718128590
Publisher: Independently Published
Language: English
Published: 08/15/2018
Pages: 102
Format: Paperback
Weight: 0.32lbs
Size: 9.00h x 6.00w x 0.21d