Sex & Social Media: How marketers can learn from the pick-up artist by Whitney, Dean

Sex & Social Media: How marketers can learn from the pick-up artist (Paperback) (ISBN-13: 9781452830759)

Vendor: Dean Whitney
Product type: Books
Format: Paperback
$11.95
$11.95
$11.95
Subtotal: $11.95
Sex & Social Media: How marketers can learn from the pick-up artist by Whitney, Dean

Sex & Social Media: How marketers can learn from the pick-up artist

$11.95
Sex & Social Media: How marketers can learn from the pick-up artist by Whitney, Dean

Sex & Social Media: How marketers can learn from the pick-up artist

$11.95
Format: Paperback
Description
Description
x
Just as social interaction has evolved over the years so has marketing. The pick-up lines that worked for hipsters would fall flat today just as marketing tactics of the 80's wouldn't earn customers in the Facebook age. It seems a lot less successful pick-up artists are spouting Austin Powers lines while marketers seem quite content in going for the quick hit in their attempts at customer acquisition. Today's playing field has changed and requires a different approach. Sex and Social Media examines the effective pick-up artist and how it applies to new marketing in the age of social media.

Author: Dean Whitney
ISBN-10: 1452830754
ISBN-13: 9781452830759
Publisher: Createspace Independent Publishing Platform
Language: English
Published: 05/11/2010
Pages: 40
Format: Paperback
Weight: 0.13lbs
Size: 8.50h x 5.50w x 0.10d
By Dean Whitney
By Dean Whitney
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An early pioneer in interactive media, Dean Whitney is the Founder and CEO of Dean Whitney Interactive. He oversees all strategy, user experience and development using systems and processes perfected over 15 years of experience. Dean was recently the President of Garfield Group Interactive; a digital marketing agency with offices in Boston and Philidelphia. Dean was an early adopter of Web 2.0 and a social media evangelist at Digitas. Prior to Digitas started two successful technology companies and directed interactive marketing teams at global Fortune 100 companies. Dean is on the Board of Directors for the Massachusetts Innovation and Technology Exchange (MITX); the world's largest professional organization for digital media, marketing and technology professionals and adviser for several start-ups, non-profits and conferences. Dean has worked with many of the world's most recognized brands including Cisco, Fidelity, GM, Microsoft, Royal Carribean and collaborated with top agencies such as Leo Burnett, JWT, Saatchi & Saatchi and Starcom. On Twitter: www.twitter.com/deanwhit Blog: www.deanwhitney.com/blog

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