Shaping China's Global Imagination: Branding Nations at the World Expo by Wang, J.

Shaping China's Global Imagination: Branding Nations at the World Expo (Hardcover) (ISBN-13: 9781137361714)

Vendor: J. Wang
Product type: Books
Format: Hardcover
$54.99
$54.99
$54.99
Subtotal: $54.99
Shaping China's Global Imagination: Branding Nations at the World Expo by Wang, J.

Shaping China's Global Imagination: Branding Nations at the World Expo

$54.99
Shaping China's Global Imagination: Branding Nations at the World Expo by Wang, J.

Shaping China's Global Imagination: Branding Nations at the World Expo

$54.99
Format: Hardcover
Description
Description
x
A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.

Author: J. Wang
ISBN-10: 1137361719
ISBN-13: 9781137361714
Publisher: Palgrave MacMillan
Language: English
Published: 12/18/2013
Pages: 210
Format: Hardcover
Weight: 0.80lbs
Size: 8.50h x 5.70w x 0.60d
By J. Wang
By J. Wang
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Jian Wang is director of the Center on Public Diplomacy and associate professor at the Annenberg School for Communication and Journalism, University of Southern California, USA

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