Shipping Strategy: Innovating for Success (Hardcover) (ISBN-13: 9780521761499)

The shipping industry has an impact on each and every one of us every day. Ships transport the food we eat, the clothes we wear, the cars we drive, the materials used to build our homes, and the fuel that heats them. Yet traditional shipping companies - ones that combine various aspects of shipping under one organizational roof - are on the decline. They are gradually being replaced by new, more specialized companies with more strategic clarity and managerial focus. In Shipping Strategy Peter Lorange draws on his extensive experience in the shipping industry to show how companies can adapt to the fast-moving and volatile world of maritime business by devising strategies for future success, including specialization and innovation.

Author: Peter Lorange
ISBN-10: 0521761492
ISBN-13: 9780521761499
Publisher: Cambridge University Press
Language: English
Published: 07/23/2009
Pages: 294
Format: Hardcover
Weight: 1.32lbs
Size: 9.00h x 6.00w x 0.90d