Shopper Behavior at the Point of Purchase: Drivers of In-Store Decision-Making and Determinants of Post-Decision Satisfaction in a High-Involvement Pr by Fassnacht, Martin

Shopper Behavior at the Point of Purchase: Drivers of In-Store Decision-Making and Determinants of Post-Decision Satisfaction in a High-Involvement Pr (Hardcover) (ISBN-13: 9783631674949)

Vendor: Martin Fassnacht
Product type: Books
Format: Hardcover
$59.90
$59.90
$59.90
Subtotal: $59.90
Shopper Behavior at the Point of Purchase: Drivers of In-Store Decision-Making and Determinants of Post-Decision Satisfaction in a High-Involvement Pr by Fassnacht, Martin

Shopper Behavior at the Point of Purchase: Drivers of In-Store Decision-Making and Determinants of Post-Decision Satisfaction in a High-Involvement Pr

$59.90
Shopper Behavior at the Point of Purchase: Drivers of In-Store Decision-Making and Determinants of Post-Decision Satisfaction in a High-Involvement Pr by Fassnacht, Martin

Shopper Behavior at the Point of Purchase: Drivers of In-Store Decision-Making and Determinants of Post-Decision Satisfaction in a High-Involvement Pr

$59.90
Format: Hardcover
Description
Description
x
The book explores two central aspects of shopper behavior at the POP based on an eye-tracking field-experiment: decision-making and how it is affected by in- and out-of-store factors, and post-decision choice satisfaction. Results show that retailers have less influence on in-store decision-making than manufacturers, despite controlling the POP.

Author: Martin Fassnacht,Toni Schmidt
ISBN-10: 3631674945
ISBN-13: 9783631674949
Publisher: Peter Lang Gmbh, Internationaler Verlag Der W
Language: English
Published: 04/20/2016
Pages: 120
Format: Hardcover
Weight: 0.60lbs
Size: 8.30h x 5.90w x 0.60d
By Martin Fassnacht
By Martin Fassnacht
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Toni Schmidt studied Finance and Accounting as well as Business Administration at the University of St. Gallen. He completed his doctorate at the WHU-Otto Beisheim School of Management.

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