Shopper Marketing and the Role of In-Store Marketing by Grewal, Dhruv

Shopper Marketing and the Role of In-Store Marketing (Hardcover) (ISBN-13: 9781784410018)

Vendor: Dhruv Grewal
Product type: Books
Format: Hardcover
$165.99
$165.99
$165.99
Subtotal: $165.99
Shopper Marketing and the Role of In-Store Marketing by Grewal, Dhruv

Shopper Marketing and the Role of In-Store Marketing

$165.99
Shopper Marketing and the Role of In-Store Marketing by Grewal, Dhruv

Shopper Marketing and the Role of In-Store Marketing

$165.99
Format: Hardcover
Description
Description
x
As the way shoppers' purchasing habits change due to influences such as mobile devices and the internet there is an increasing need to understand how marketing actions influence how shoppers respond to offers. This volume of RMR dedicates itself to understanding the impact on shoppers from in-store marketing activities on their path to purchase.

Author: Dhruv Grewal
ISBN-10: 1784410012
ISBN-13: 9781784410018
Publisher: Emerald Group Publishing
Language: English
Published: 08/20/2014
Pages: 248
Format: Hardcover
Weight: 1.15lbs
Size: 9.10h x 6.00w x 1.00d

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