Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale (Hardcover) (ISBN-13: 9780749464714)

Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful in this field of sales promotion.

The second edition of Shopper Marketing has been fully updated to include a new forward by marketing guru Philip Kotler and 12 new articles that reflect the current changes in the fast growing area, focusing specifically on the international scope, the online presence and the future of shopper marketing. New case studies from India, China, Brazil and Japan also add to the depth and breadth of the first edition.

Author: Markus St乕lberg, Ville Maila
ISBN-10: 0749464712
ISBN-13: 9780749464714
Publisher: Kogan Page
Language: English
Published: 02/28/2012
Pages: 296
Format: Hardcover
Weight: 1.39lbs
Size: 9.54h x 6.35w x 1.09d