Shut Up and Sell More Weddings & Events: Ask better questions, listen to the answers and grow your business (Paperback) (ISBN-13: 9780988917972)

With more than 25 years in sales, marketing and sales management, Alan Berg has been called "The Leading International Expert on the Business of Weddings & Events". He's a Certified Speaking Professional(R), the highest earned designation conferred by the National Speakers Association and one earned by less than 700 speakers worldwide. Alan is a featured presenter every year at catersource, The Special Event, Wedding MBA, the Irish, Indian & Dubai Wedding Summits, the UK Wedding Conference, WEPP Cancun, Love Elevated Saint Lucia and other major industry conferences in North America and internationally. He has extensive sales, sales management and marketing experience ranging from publishing two wedding magazines, to Vice President of Sales at The Knot (at the time the largest wedding website in the world), and now, in addition to public speaking and consulting with venues, caterers, entrepreneurs and local businesses, Alan is also a contributing Education Guru for WeddingWire, the leading wedding technology company. He also speaks and consults for weddingsonline in Ireland, Dubai and India, as well as Guides For Brides in the UK, and dozens of venues, hotels, bridal shops, planners, entertainers and more. Alan is the author of the books "If your website was an employee, would you fire it?", "Your Attitude for Success", both now in their 2nd editions in English and Spanish), the mini-book "Don't Paint The House", and this, his much anticipated sales book "Shut Up and Sell More Weddings & Events"