Simple: The Inner Game of Ophthalmic Practice Success (Paperback) (ISBN-13: 9781630919597)

John B. Pinto is the most-published author in America on ophthalmology practice management topics. He founded J. Pinto & Associates, Inc, an ophthalmic practice management consulting firm, in 1979. Since then he has provided strategic planning, operations, and marketing advice to pharmaceutical companies, basic science centers, hospitals, multispecialty clinics, and single-specialty facilities.

For over 40 years, a majority of the firm's service has been to ophthalmic practices ranging from small solo practices to high-volume market leaders, teaching centers, and ophthalmic product companies. He has been active as a practice consultant in North America and Europe, and has worked and lectured in South America and the Far East.

Pinto is best known as a strategic planning and economic advisor to practices large and small. In addition to covering most dimensions of modern practice operations management, he is a career advisor--providing individual coaching and contract negotiation services to new graduates and midcareer ophthalmologists. His professional life today is rounded out with succession planning, practice valuations, partner dispute mediation, merger/acquisition counsel, and leadership development for administrators and physicians.

A prolific writer, Pinto is the author of several books beyond the text you now hold:
- John Pinto's Little Green Book of Ophthalmology
- Turnaround: Twenty-One Weeks to Ophthalmic Practice Survival and Permanent Improvement
- Ten Eyecare Practices: Benchmarks for Success
- Cash Flow: The Practical Art of Earning More From Your Ophthalmology Practice, written with Anne Rose
- The Efficient Ophthalmologist
- Legal Issues in Ophthalmology: A Review for Surgeons and Administrators, written with Alan Reider and Allison Shuren
- The Women of Ophthalmology, written with Elizabeth Davis, MD
- Ophthalmic Leadership: A Practical Guide for Physicians, Administrators, and Teams
- Marketing Your Ophthalmic Practice

Many of these titles are now published by SLACK Incorporated and can be ordered by going to www.slackbooks.com.

John is a member of the editorial board of Ocular Surgery News and a regular contributor to other eye care publications. He is available for individual physician and practice consulting services to supplement this book.