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Mark Joyner? (Auckland, New Zealand)? is one of the most well-known leading authorities on Internet marketing. He was the CEO of Aesop Marketing Corporation, and was the pioneer of many of the biggest trends on the Internet today.? He's generally recognized as the first person to popularize e-books and launched the first ad tracking service on the Internet. Mark is the author of two previous books with John Wiley & Sons, The Irresistible Offer in?September 2005? and The Great Formula in March 2006, and has also written 1001 Killer Internet Marketing Tactics and Mindcontrolmarketing.com.
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