Singular and Different: Business in China, Past, Present and Future (Paperback) (ISBN-13: 9781349513246)

The West cannot afford to ignore China. Not only is China one of the few markets in the world that is still showing healthy signs of growth, but Chinese companies are increasingly coming out into the wider world and competing with Western firms on their own turf. China is the coming economic superpower of the Twenty-first-century, and now is the time to start understanding China and building relationships to it. This book aims to describe some features of the Chinese business environment and culture, including the origins and development of that culture, and introduce Western business people to some of the key features, as well as some of the less obvious ones. It offers cautionary tales and warnings of risk, along with advice on how the latter can be overcome. It breaks down a number of misconceptions about China and offers managers a more realistic view of management in China today.

Author: I. Rae,M. Witzel
ISBN-10: 1349513245
ISBN-13: 9781349513246
Publisher: Palgrave MacMillan
Language: English
Published: 01/01/2004
Pages: 173
Format: Paperback
Weight: 0.53lbs
Size: 8.50h x 5.50w x 0.42d