Six Rules for Creating Products People Love: An Introduction to the Ppl Rules (Hardcover) (ISBN-13: 9781477273616)

Great and successful products do not just make money but they engender a love and devotion from their users. These are the Products People Love and they follow the six rules found in this book- the PPL Rules. Six Rules for Creating Products People Love provides clear and actionable guidelines for the design, development, and marketing of successful products. - Make it Easy to get started - Make it Useful - Make it Easy-to-use - Make it Valuable - Make it Attractive - Make it Trustworthy ______________________________________________ Praise for Six Rules for Creating Products People Love "Bruce D. Green's PPL Rules have forever changed the way I approach my work... a must-read for anyone looking to define optimal product development strategies." - Gwen Weinberg, Designer / Owner, Three by Three Seattle "Bruce D. Green has defined six essential rules that will successfully guide entrepreneurs to bring to market new products that will 'stick'." - Ken Krooner, Founder / President, ESRG, LLC

Author: Bruce D. Green
ISBN-10: 1477273611
ISBN-13: 9781477273616
Publisher: Authorhouse
Language: English
Published: 09/28/2012
Pages: 184
Format: Hardcover
Weight: 0.97lbs
Size: 9.00h x 6.00w x 0.56d