Sloganization in Language Education Discourse: Conceptual Thinking in the Age of Academic Marketization by Schmenk, Barbara

Sloganization in Language Education Discourse: Conceptual Thinking in the Age of Academic Marketization (Paperback) (ISBN-13: 9781788921855)

Vendor: Barbara Schmenk
Product type: Books
Format: Paperback
$39.95
$39.95
$39.95
Subtotal: $39.95
Sloganization in Language Education Discourse: Conceptual Thinking in the Age of Academic Marketization by Schmenk, Barbara

Sloganization in Language Education Discourse: Conceptual Thinking in the Age of Academic Marketization

$39.95
Sloganization in Language Education Discourse: Conceptual Thinking in the Age of Academic Marketization by Schmenk, Barbara

Sloganization in Language Education Discourse: Conceptual Thinking in the Age of Academic Marketization

$39.95
Format: Paperback
Description
Description
x

This volume focuses on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of concepts in current research that have become sloganized, this volume scrutinizes the discourse of language education, identifies popular slogans and reconstructs the sloganization processes.



Author: Barbara Schmenk
ISBN-10: 1788921852
ISBN-13: 9781788921855
Publisher: Multilingual Matters Limited
Language: English
Published: 11/01/2018
Pages: 192
Format: Paperback
Weight: 0.60lbs
Size: 9.20h x 6.00w x 0.50d
By Barbara Schmenk
By Barbara Schmenk
x

Barbara Schmenk is Professor of German and Applied Linguistics at the University of Waterloo, Canada.

Stephan Breidbach is Professor of English Language Education, Humboldt-Universit舩 zu Berlin, Germany.

Lutz K?ter is Professor of Romance Languages and Literatures/Teaching Methodology, Humboldt-Universit舩 zu Berlin, Germany.

Recently Viewed Products