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This book is a look into the world of the small business owner through their eyes - how the five different "tribes" of business perceive the world around them, how they run their business, their motivations and goals. It's not another "how to" book or an academic treatise.
Professor Scott Holmes is the Senior Deputy Vice Chancellor and Vice President; Dean, School of Business; and Professor of Public Policy at The Whitlam Institute, Western Sydney University. He holds honorary Professorships at the University of Queensland, Australia and the University of Economics Ho Chi Minh City, Vietnam.
Dr Michael T. Schaper is the Deputy Chairman of the Australian Competition and Consumer Commission and a former Small Business Commissioner. In 2009 he was named Australia's "National Small Business Champion". He is also an Adjunct Professor at several Australian universities.
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