Small Screen (Hardcover) (ISBN-13: 9781405161541)

Television is one of the most important socializing forces in contemporary culture. This book is a cultural history of prime-time television in America during the 1990s.

• Examines changes that took place in programming, such as the rapid adoption of cable, the proliferation of content providers, the development of niche marketing, the introduction of high-definition television, the blurring of traditional genres, and the creation of new formats like reality-based programming
  
• Argues that television programmes of the 1990s afforded viewers a symbolic resource for negotiating the psychological challenges associated with the shift from the Industrial Age to the Information Age
  
• Explores the ways in which television provided viewers with tools for coming to terms with their fears about living in the fast-paced, increasingly diverse, information-laden society of the 90s

Author: Brian L. Ott
ISBN-10: 140516154X
ISBN-13: 9781405161541
Publisher: Wiley-Blackwell
Language: English
Published: 07/23/2007
Pages: 216
Format: Hardcover
Weight: 1.01lbs
Size: 9.00h x 6.00w x 0.56d

Review Citation(s):
Reference and Research Bk News 11/01/2007 pg. 261