Smart and Sustainable Interactive Marketing (Hardcover) (ISBN-13: 9798369313398)

In today's world, sustainability is no longer just a buzzword; it is a fundamental concern for businesses seeking to thrive. Traditional marketing strategies often fall short of aligning with the values and expectations of today's socially conscious consumers. Marketers are grappling with the issue of reconciling traditional marketing with the demands of the modern, environmentally conscious consumers. The marketing landscape is rapidly evolving, and businesses are challenged to embrace sustainability while leveraging transformative digital technologies. Smart and Sustainable Interactive Marketing is designed to address this very challenge. This book recognizes this issue as the first step toward its resolution. It delves into the intricate dimensions and features of sustainable marketing, shedding light on how it can harmonize with the contemporary economy and the principles of sustainable development. The book identifies the need for transformation and integration of digital technologies, such as artificial intelligence, to bridge the gap between traditional marketing and sustainability.

Author: Hamid Reza Irani
ISBN-10: 8369313396
ISBN-13: 9798369313398
Publisher: IGI Global
Language: English
Published: 01/22/2024
Pages: 330
Format: Hardcover
Weight: 2.39lbs
Size: 11.00h x 8.50w x 0.81d