Smartphone Start-Ups: Navigating the iPhone Revolution (Hardcover) (ISBN-13: 9783319679723)

Vendor: Claudio Giachetti
Product type: Books
Format: Hardcover
$59.99
$59.99
$59.99
Subtotal: $59.99
WR Book House

Smartphone Start-Ups: Navigating the iPhone Revolution

$59.99

Smartphone Start-Ups: Navigating the iPhone Revolution

$59.99
Format: Hardcover
Description
Description
x

Provides empirical case studies of start-ups in the smartphone industry

Explores the key factors that helped each featured start-up sustain growth and development

Uses Apple's iPhone as an example of creating a new market space in the mobile phone industry



Author: Claudio Giachetti
ISBN-10: 3319679724
ISBN-13: 9783319679723
Publisher: Palgrave MacMillan
Language: English
Published: 11/27/2017
Pages: 192
Format: Hardcover
Weight: 0.88lbs
Size: 8.27h x 5.83w x 0.50d
By Claudio Giachetti
By Claudio Giachetti
x

Claudio Giachetti is Associate Professor of Strategy at Ca' Foscari University of Venice, Italy. His primary research interests concern competitive dynamics and product innovation in rapidly changing technological and institutional environments. Claudio's research has been published in various journals, including Academy of Management Journal, Strategic Management Journal, Research Policy, Strategic Organization, and Long Range Planning, among others.

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