Smoke in Their Eyes: Lessons in Movement Leadership from the Tobacco Wars (Hardcover) (ISBN-13: 9780826513908)

The classic American struggle between the public interest and corporate interests is perhaps nowhere better illustrated than in the decades-long struggle between the tobacco industry and advocates for public health. The failure of the "global settlement" legislation is now viewed by many public health experts as an historic missed opportunity, and in this extraordinary book, Smoke in Their Eyes, Michael Pertschuk brilliantly describes the forces brought to bear.

A lifelong public health leader and tobacco control advocate, Pertschuk provides uncommon insight into the movement and its opposition. Questions that reveal themselves here can be applied to public advocacy as a whole: how can movement leaders gauge and best employ popular support? Who has legitimacy to speak on behalf of a particular public cause? And perhaps most crucially, how is it possible for those whose cause is a moral one to strike political compromise? With a narrative as compelling as the issues it raises, Smoke in Their Eyes will be of great interest to everyone from students of public advocacy and political science to general readers.

Author: Michael Pertschuk
ISBN-10: 0826513905
ISBN-13: 9780826513908
Publisher: Vanderbilt University Press
Language: English
Published: 11/30/2001
Pages: 356
Format: Hardcover
Weight: 1.51lbs
Size: 9.20h x 6.34w x 1.11d

Review Citation(s):
Publishers Weekly 11/19/2001 pg. 59