So You Want To Be Customer-Centric?: 8 Steps To Profitable Customer Relations (Paperback) (ISBN-13: 9781463785147)

Despite proclaiming the contrary, most businesses don't really care about their customers. Sure, they swear blind that the customer is at the heart of everything they do. But when push comes to shove, customer happiness comes second to quarterly profits and Christmas bonuses. In just 99 pages, So You Want to Be Customer-Centric? helps you shake the habits that are preventing companies being truly customer-centric. This straight-talking executive action guide helps you focus on customers in spite of budget constraints, corporate politics, organizational silos and ambivalent data. Not because it's a nice thing to do, but because it is ultimately more profitable. The book includes case studies and best practice insight from senior executives who have been there: C&A, ING, Lexus Europe, L'Or al Group, Orange Business Services, Philips, Sanoma Magazines International and the World Economic Forum.

Author: Alain Thys
ISBN-10: 1463785143
ISBN-13: 9781463785147
Publisher: Createspace Independent Publishing Platform
Language: English
Published: 09/14/2011
Pages: 102
Format: Paperback
Weight: 0.28lbs
Size: 8.50h x 5.51w x 0.21d