Social Brand Management in a Post Covid-19 Era by Dias, Patrícia

Social Brand Management in a Post Covid-19 Era (Hardcover) (ISBN-13: 9781032465722)

Vendor: Patr兤ia Dias
Product type: Books
Format: Hardcover
$64.95
$64.95
$64.95
Subtotal: $64.95
Social Brand Management in a Post Covid-19 Era by Dias, Patrícia

Social Brand Management in a Post Covid-19 Era

$64.95
Social Brand Management in a Post Covid-19 Era by Dias, Patrícia

Social Brand Management in a Post Covid-19 Era

$64.95
Format: Hardcover
Description
Description
x
This book discusses how the Covid-19 pandemic changed the way consumers relate with brands and how brands can reinvent, improve, or optimize themselves to meet new needs, expectations, and preferences of consumers.

Author: Patr兤ia Dias, Alexandre Duarte
ISBN-10: 1032465727
ISBN-13: 9781032465722
Publisher: Routledge
Language: English
Published: 07/07/2023
Pages: 68
Format: Hardcover
Weight: 0.52lbs
Size: 8.50h x 5.50w x 0.25d
By Patr兤ia Dias
By Patr兤ia Dias
x

Patr兤ia Dias is an Assistant Professor at Universidade Catica Portuguesa and a Researcher at CECC - Research Centre for Communication and Culture and CRC-W - Catica Research Centre in Psychology, Family and Social Wellbeing.

Alexandre Duarte is an Assistant Professor at Universidade NOVA de Lisboa, an Invited Professor at Universidade Catica Portuguesa, and a Researcher at ICNOVA - Universidade Nova de Lisboa.

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