Social Content Marketing for Entrepreneurs (Paperback) (ISBN-13: 9781631572128)

This book will provide a practical overview of how digital content, social media, and search engine optimization work together in driving website traf c and sales leads. The goal is to educate readers on the new mindset and social tech-nologies required to drive this traffic in a timely and non-intrusive way. Readers will benefit from a comprehensive but succinct overview of how social networking, search friendly blogging, trustworthy content, contextually-targeted online campaigns, and mobile marketing techniques are trans-forming companies that embrace inbound marketing. Unlike books that cover social media one platform or technology at a time, Social Content Marketing for Entrepreneurs is organized for readers to master elements of strategy in the order of their implementation. In so doing, it will help order the steps of professionals in the midst of launching new digital marketing initiatives as well as students tasked with completing social media marketing plans.

Author: James M. Barry
ISBN-10: 1631572121
ISBN-13: 9781631572128
Publisher: Business Expert Press
Language: English
Published: 12/30/2014
Pages: 286
Format: Paperback
Weight: 0.95lbs
Size: 8.90h x 5.90w x 0.80d