Social Marketing for Public Health: Global Trends and Success Stories: Global Trends and Success Stories (Paperback) (ISBN-13: 9780763757977)

Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter.

Author: Hong Cheng, Philip Kotler, Nancy Lee
ISBN-10: 0763757977
ISBN-13: 9780763757977
Publisher: Jones & Bartlett Publishers
Language: English
Published: 11/24/2009
Pages: 422
Format: Paperback
Weight: 1.55lbs
Size: 8.90h x 6.90w x 1.00d