Social Media and Integrated Marketing Communication: A Rhetorical Approach by Persuit, Jeanne M.

Social Media and Integrated Marketing Communication: A Rhetorical Approach (Paperback) (ISBN-13: 9781498516167)

Vendor: Jeanne M. Persuit
Product type: Books
Format: Paperback
$54.95
$54.95
$54.95
Subtotal: $54.95
Social Media and Integrated Marketing Communication: A Rhetorical Approach by Persuit, Jeanne M.

Social Media and Integrated Marketing Communication: A Rhetorical Approach

$54.95
Social Media and Integrated Marketing Communication: A Rhetorical Approach by Persuit, Jeanne M.

Social Media and Integrated Marketing Communication: A Rhetorical Approach

$54.95
Format: Paperback
Description
Description
x
Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.


Author: Jeanne M. Persuit
ISBN-10: 1498516165
ISBN-13: 9781498516167
Publisher: Lexington Books
Language: English
Published: 03/27/2015
Pages: 144
Format: Paperback
Weight: 0.50lbs
Size: 8.80h x 6.00w x 0.40d
By Jeanne M. Persuit
By Jeanne M. Persuit
x
Jeanne M. Persuit is assistant professor of communication at the University of North Carolina, Wilmington.

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