Social Media for Student Affairs in #Highereducation: Trends, Challenges, and Opportunities (Hardcover) (ISBN-13: 9781475845747)

Given the ubiquity of online technologies in the lives of high school and college students, universities are increasingly turning to social media for the purpose of organizational communication. This book shines a light on these practices in order to better understand how platforms such as Facebook, Twitter, Instagram, and Snapchat are being used within the realm of student affairs. Each chapter will explore a different dimension of student affairs (e.g., admissions, career services, student health services) to provide an overview of key challenges and how new social media tools can be used to solve them. By providing examples that illustrate these evolving trends, this book is intended to help higher education professionals develop creative social media solutions that are appropriate for their own situations as they seek to strategically integrate social media into their student affairs efforts.

Author: Brandon C. Waite,Darren A. Wheeler
ISBN-10: 147584574X
ISBN-13: 9781475845747
Publisher: Rowman & Littlefield Publishers
Language: English
Published: 02/28/2020
Pages: 152
Format: Hardcover
Weight: 0.88lbs
Size: 9.00h x 6.00w x 0.50d