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Social Media in Healthcare Connect, Communicate, Collaborate, Second Edition (Paperback) (ISBN-13: 9781567935769)
Vendor:
Christina Thielst
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Books
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Description
xCompanion Items (click here for access)
The growth of social networking has been dramatic, and the applications are quickly finding their way into healthcare organizations. This expanded best-seller provides an overview of the social media tools healthcare organizations are using to connect, communicate, and collaborate with their patients, physicians, staff, vendors, media, and the community at large. It describes the major social media applications and reviews their benefits, uses, limitations, risks, and costs. It also provides tips for creating a social media strategy based on your organization's specific needs and resources. Through real-world examples and up-to-date statistics on social media and healthcare, this book illustrates how social media can improve the efficiency, effectiveness, and marketing of your healthcare organization.
A companion website includes examples from leading healthcare organizations that have made the commitment to social media part of their strategic plan.
Examples discussed include:
Using avatars that allow patients to virtually experience a medical procedure or navigate a hospital's ward Creating a blog to communicate performance improvement initiatives, community health events, information on patient support groups, and other news Applying microblogging technology to post nursing assessments to a patient's electronic health record Navigating the newest social media platforms as technology continues to grow, including Google+, Instagram, Pinterest, Foursquare, and mobile apps Establishing Facebook pages for specific diseases or conditions to build a community of patients facing similar challenges Highlighting centers of excellence by adding research, studies, and reports to appropriate wiki Using existing audio and video for podcasts and videocasts to reach a broader audienceAuthor: Christina Thielst
ISBN-10: 1567935761
ISBN-13: 9781567935769
Publisher: Ache Learn
Language: English
Published: 02/01/2013
Pages: 94
Format: Paperback
By Christina Thielst
xChristina Thielst, LFACHE, has experienced the evolution of the healthcare system for more than 30 years as both a hospital administrator and a consultant. A high respected thought leader and visionary in the continually evolving field of health information technology, she puts into action new and emerging technologies that healthcare organizations can leverage as solutions to patient care and workplace challenges. Her entry into social media began with the launch of her blog, Christina's Considerations, in 2005, and she soon began monitoring social media use by hospitals and other healthcare organizations. She recognized a knowledge gap between staff and the executives who made decisions about social media adoption in their organizations, and wrote Social Media in Healthcare: Connect, Communicate, and Collaborate, now in its second edition, as a high-level overview of social media tools for healthcare leaders. In 2013, her widely syndicated blog was added to the National Library of Medicine's collection and archive of medicine and public health blogs. In 2014, her collection of best practices and case studies was published by the Healthcare Information and Management Systems Society.
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