Social media: The new business communication landscape (Paperback) (ISBN-13: 9780648699149)

The traditional means of communicating with audiences - such as employees, customers, investment communities - have relied heavily on print-based documents, e-mail or static internet websites. Today, these methods are rapidly giving way to a new generation of internet-based tools that enable far greater levels of two-way interaction, discussion and conversation.

The media no longer own the audience.

Text, audio and video are available to everyone. The internet is now the world's most powerful publishing and broadcasting platform.

The new web tools are cheap (often free) and easy-to-use, and content is now fast and easy to produce. Communicating can become seamlessly integrated with your 'regular' workload. Everyone can communicate, not just the corporate communications team. This immediacy and integration can energise your communications, creating a relationship-building ethos in the organisation that has been absent from old-style corporate communication tools.