Social Media Marketing in Tourism and Hospitality (Paperback) (ISBN-13: 9783319382487)

​1 Information and Communication Technologies (ICTs) in tourism: concepts and developments.- 2 The digitization of word-of-mouth.- 3 Social media impacts on travelers.- 4 Social media impacts on travel suppliers: social media marketing.- 5 Mobile social media marketing in tourism.- 6 Social media metrics and analysis.

Author: Roberta Minazzi
ISBN-10: 3319382489
ISBN-13: 9783319382487
Publisher: Springer
Language: English
Published: 09/24/2016
Pages: 163
Format: Paperback
Weight: 0.59lbs
Size: 9.21h x 6.14w x 0.39d