Social Media Marketing: Theories and Applications (Hardcover) (ISBN-13: 9781529720815)

Providing a uniquely scholarly approach towards the subject, Social Media Marketing continues to draw on current trends and research to deliver a critical evaluation of social media marketing in relation to marketing theory and business and social science scholarship alongside industry perspectives.

Now in its third edition, this popular text has been updated to include technological advances in practice such as AI and virtual marketing, alongside a brand-new chapter on the rise of influencer culture and marketing. Examples and case studies throughout also help students to contextualise the text through popular brands and platforms such as Instagram, Dunkin Donuts, Amazon and also political marketing for social movements such as Extinction Rebellion.

This text is essential reading for all marketing students, researchers and practitioners today.

Author: Stephan Dahl
ISBN-10: 1529720818
ISBN-13: 9781529720815
Publisher: Sage Publications Ltd
Language: English
Published: 05/25/2021
Pages: 312
Format: Hardcover
Weight: 1.65lbs
Size: 9.25h x 7.50w x 0.75d