Social Media: How to Engage, Share, and Connect by Luttrell, Regina

Social Media: How to Engage, Share, and Connect (Paperback) (ISBN-13: 9781538167120)

Vendor: Regina Luttrell
Product type: Books
Format: Paperback
$38.00
$38.00
$38.00
Subtotal: $38.00
Social Media: How to Engage, Share, and Connect by Luttrell, Regina

Social Media: How to Engage, Share, and Connect

$38.00
Social Media: How to Engage, Share, and Connect by Luttrell, Regina

Social Media: How to Engage, Share, and Connect

$38.00
Format: Paperback
Description
Description
x

Reflecting the latest technological innovations and challenges of the social media landscape, the fifth edition of Social Media: How to Engage, Share, and Connect helps students build success in integrated PR practice.

Regina Luttrell presents a thorough history of social media and pioneers of the field within chapters on specific subjects such as content-sharing, crisis communication, ethics, "sticky" social media, and strategic campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.

New features of the fifth edition include:
- Chapter 4: Generative AI covers the technology's uses and implications for strategic communication
- Chapter 7: Storytelling in Social Media emphasizes the art of crafting narratives that resonate with audiences
- Sticky Social Media boxes apply chapter concepts to real brand cases
- ROSTIR (Research, Objectives, Strategy, Tactics, Implementation, Reporting) Campaigns in Action boxes feature case studies of strategic, integrated PR, social media, and digital campaigns
- Storytelling: Communicate, Captivate, Connect boxes provide insight into how storytelling enhances communication strategies

Online resources (bloomsbury.pub/luttrellsocialmedia5e) include lecture slides and other teaching materials for instructors and students.

Author: Regina Luttrell
ISBN-10: 1538167123
ISBN-13: 9781538167120
Publisher: Bloomsbury Academic
Language: English
Published: 08/21/2025
Pages: 336
Format: Paperback
Weight: 1.00lbs
Size: 10.00h x 7.00w x 1.00d
By Regina Luttrell
By Regina Luttrell
x
Regina Luttrell is Associate Dean of Research and Creative Activities and Assistant Professor of Public Relations at the S.I. Newhouse School of Public Communications at Syracuse University, USA. A contributor to PR Tactics and PR News as well as peer-reviewed journals, she is a noted speaker as well as a Knight Foundation Tow Journalism Fellow. She has authored several books, including Social Media and Society: An Introduction to the Mass Media Landscape; Public Relations Campaigns: An Integrated Approach; The PR Agency Handbook; and The Millennial Mindset: Unraveling Fact from Fiction.

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