Social Media Storms: Empowering Leadership Beyond Crisis Management by Rydén, Pernille

Social Media Storms: Empowering Leadership Beyond Crisis Management (Hardcover) (ISBN-13: 9780367425302)

Vendor: Pernille Rydén
Product type: Books
Format: Hardcover
$200.00
$200.00
$200.00
Subtotal: $200.00
Social Media Storms: Empowering Leadership Beyond Crisis Management by Rydén, Pernille

Social Media Storms: Empowering Leadership Beyond Crisis Management

$200.00
Social Media Storms: Empowering Leadership Beyond Crisis Management by Rydén, Pernille

Social Media Storms: Empowering Leadership Beyond Crisis Management

$200.00
Format: Hardcover
Description
Description
x

This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring and navigating social media storms in an innovative way.



Author: Pernille Rydén,Muhammad Ismail Hossain,Efthymia Kottika
ISBN-10: 0367425300
ISBN-13: 9780367425302
Publisher: Routledge
Language: English
Published: 08/26/2021
Pages: 160
Format: Hardcover
Weight: 0.93lbs
Size: 9.21h x 6.14w x 0.44d
By Pernille Rydén
By Pernille Rydén
x

Pernille Rydén is Dean of Education at the IT University of Copenhagen, Denmark.

Muhammad Ismail Hossain is Professor of Marketing at the University of Dhaka, Bangladesh.

Efthymia Kottika is Assistant Professor at the Prague University of Economics and Business, Czech Republic.

Vatroslav Skare is Associate Professor at the Faculty of Economics and Business, University of Zagreb, Croatia.

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