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This book examines millennials and Generation Z in the context of media and visual culture, considering three interrelated areas: how millennials and Gen Z use new media technologies in different contexts; what they do with media; and the relationship between media and the two generations that make up their target audience.
Ahmet Atay is associate professor of communication at the College of Wooster.
Mary Z. Ashlock is associate professor in the Department of Communication at the University of Louisville.
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Take 20% off your first order
Enter the code below at checkout to get 20% off your first order