Some Wore Bobby Sox: The Emergence of Teenage Girls' Culture, 1920-1945 (Paperback) (ISBN-13: 9781403973979)

Images of teenage girls in poodle skirts dominated American popular culture on the 1950's. But as Kelly Schrum shows, teenage girls were swooning over pop idols and using their allowances to buy the latest fashions well beforehand. After World War I, a teenage identity arose in the US, as well as a consumer culture geared toward it. From fashion and beauty to music and movies, high school girls both consumed and influenced what manufacturers, marketers, and retailers offered to them. Examining both national trends and individual lives, Schrum looks at the relationship between the power of consumer culture and the ability of girls to selectively accept, reject, and appropriate consumer goods. Lavishly illustrated with images from advertisements, catalogs, and high school year books, Some Wore Bobby Sox is a unique and fascinating cultural history of teenage girl culture in the middle of the century.

Author: K. Schrum
ISBN-10: 1403973970
ISBN-13: 9781403973979
Publisher: Palgrave MacMillan
Language: English
Published: 07/24/2004
Pages: 209
Format: Paperback
Weight: 0.70lbs
Size: 8.90h x 5.90w x 0.60d