Sorry Millennials, We're Not Dead Yet: The Boomer Rebellion (Paperback) (ISBN-13: 9781534964754)

Today, Gary Wexler is a professor whose jam packed classes of Millennials are oversubscribed with wait lists at the University of Southern California's (USC) Annenberg School of Communication and Journalism. He teaches Creativity and Advertising, as well as Nonprofit Advocacy in the Masters in Communications Management program. He also lectures and facilitates workshops on the American Creative Process for visiting Chinese business and entertainment delegations in the International Training Center at California State University, Long Beach. Prior to academia, Gary was a copywriter and creative director in major advertising agencies, producing award winning work for clients ranging from Apple to Coca Cola. Gary made a fifteen year stop along the way in the Nonprofit world, training over one-thousand causes and foundations globally about creativity and marketing. Yet, with all this experience and knowledge, as Gary turned sixty and the Great Recession hit, he was summarily discarded and dismissed by a new generation of organizational leaders as being old and irrelevant. He rebelled, learned, transformed, challenged, spoke out, created, succeeded and then wrote this book. Gary now brings knowledge of the Millennial Generation and a changing world to his career as a worldwide communication and marketing consultant, and facilitator of seminars and conversational dinners. His next initiative is in collaboration with two Millennial graduates of USC-Annenberg in a cross-generational creation called RedTableContent.com