Space Marketing: Competing in the new commercial space industry (Hardcover) (ISBN-13: 9781737742425)

The space industry is changing, and the competition is exploding as countries from all over the world enter the space race. Marketing is crucial to differentiate your brand and launch ahead of the pack. Space companies will have to understand marketing principles if they hope to compete for customers, investors, and win contract bidding wars in the new commercial space industry. ​​​​​​​

Space Marketing introduces marketing principles, strategies, and tactics through the lens of space.

Space Marketing is the result of Izzy combining her love of space and marketing into one expertise. Armed with experience in public affairs, outreach, education, and marketing, she aims to empower space companies and the citizens of Earth to reach for the stars.