Spark: The Insight to Growing Brands (Paperback) (ISBN-13: 9788193355220)

Spark addresses the important issue of growing bands in an increasingly competitive, crowded market place. Written by an expert in marketing, here is a book that demystifies the esoteric subject of brand-building. Spark achieves this by providing a practical framework. It handholds the reader through the various stages of brand-building--how to generate an insight to address a specific business challenge; how to construct a full business plan around it; and how to leverage such a plan for revenue growth. Rich in case-studies of successful global brands like Dove, McDonald's and Vicks VapoRub and replete with brainstorming tips and catchy acronyms for developing successful brand campaigns with ad agencies.

Author: Paddy Rangappa
ISBN-10: 8193355229
ISBN-13: 9788193355220
Publisher: Simon & Schuster
Language: English
Published: 05/16/2017
Pages: 208
Format: Paperback
Weight: 0.90lbs
Size: 9.30h x 6.10w x 1.00d