Speaking Frankly About Customer Relationship Management: Why Customer Relationship Management Is Still Alive and Vital to Your Company's Customer Stra (Paperback) (ISBN-13: 9780988914513)

Foreward by Dr. Dan Dana (Conflict Resolution)

& John Marchica (The Accountable Organization)

Speaking Frankly About Customer Relationship Management is a comprehensive guide to the strategic and technological elements of building and maintaining solid customer relationships. Author JC Quintana provides practical advice and real-world examples to help readers develop effective strategies for managing customer relationships. Through clear and concise explanations of customer-focused strategy and technology enablement, readers will learn how to create a culture of customer-company equity that fosters value co-creation and drives business success.

JC addresses the challenges of managing customer relationships in the digital age, offering insights into the use of technology to enhance customer experiences. Whether you're a business owner, manager, customer service representative, or seller, Speaking Frankly About Customer Relationship Management is essential for anyone looking to improve their customer relationship management skills.