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Sponsorship in Marketing: Effective Partnerships in Sports, Arts, and Events (Hardcover) (ISBN-13: 9781032941639)
Vendor:
T. Bettina Cornwell
Product type:
Books
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Description
xNow in a fully revised and updated third edition, Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured.
Author: T. Bettina Cornwell
ISBN-10: 1032941634
ISBN-13: 9781032941639
Publisher: Routledge
Language: English
Published: 05/01/2025
Pages: 220
Format: Hardcover
Weight: 1.27lbs
Size: 9.61h x 6.69w x 0.56d
By T. Bettina Cornwell
xT. Bettina Cornwell is the Philip H. Knight Chair, Head of the Department of Marketing, and Professor of Marketing in the Lundquist College of Business at the University of Oregon, USA. Her research focuses on marketing communications and consumer behavior and often includes international and public policy emphases. She is an academic expert in advertising and sports marketing and is recognized worldwide for her work on sponsorship-based partnerships in sports.
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