Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Salience of Consequences on Attitudes and Memory (Hardcover) (ISBN-13: 9781341843266)

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Author: Frank R. Kardes
ISBN-10: 1341843262
ISBN-13: 9781341843266
Publisher: Palala Press
Language: English
Published: 09/07/2015
Pages: 52
Format: Hardcover
Weight: 0.56lbs
Size: 9.21h x 6.14w x 0.25d