Sport Business in the Global Marketplace by Westerbeek, H.

Sport Business in the Global Marketplace (Hardcover) (ISBN-13: 9781403903006)

Vendor: H. Westerbeek
Product type: Books
Format: Hardcover
$54.99
$54.99
$54.99
Subtotal: $54.99
Sport Business in the Global Marketplace by Westerbeek, H.

Sport Business in the Global Marketplace

$54.99
Sport Business in the Global Marketplace by Westerbeek, H.

Sport Business in the Global Marketplace

$54.99
Format: Hardcover
Description
Description
x
Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.

Author: H. Westerbeek,A. Smith
ISBN-10: 140390300X
ISBN-13: 9781403903006
Publisher: Palgrave MacMillan
Language: English
Published: 10/04/2002
Pages: 241
Format: Hardcover
Weight: 1.15lbs
Size: 9.66h x 6.26w x 0.77d
By H. Westerbeek
By H. Westerbeek
x
HANS WESTERBEEK and AARON SMITH are consultants with Manage to Manage Australasia Pty Ltd. with considerable experience in the area of sport business and the business of sport.

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