Sports Entrepreneurship: Beyond the Big Leagues (Hardcover) (ISBN-13: 9780231196109)

The business side of sports isn't just the established terrain of NFL, NBA, and MLB teams and their billionaire owners. Entrepreneurs are launching dynamic new businesses that are transforming the broader sports landscape. What are the up-and-coming opportunities and high-growth areas for start-ups today?

This book is for anyone who dreams of starting a sports business. Christopher Mumford explores the state of the game in data analytics, sports betting, eSports, youth sports, fitness, and the fan experience. He surveys the key players in each sector, identifying possibilities and constraints for new entrants. Interviews with figures such as the creator of a "Bloomberg platform for soccer," a professional sports bettor, and the founder of a fantasy-sports-focused analytics company add vital insight. Mumford also shares the stories of his own sports start-ups and offers advice based on these experiences.

Sports Entrepreneurship details practical step-by-step methods for turning an idea into an enterprise. Mumford guides readers through an actionable framework: map out interests and goals, recognize opportunities, get feedback from users, and accelerate growth. Written for a broad audience, from practitioners seeking to jump-start their next big idea to students in sports management and entrepreneurship, this book is an indispensable guide to new opportunities in the sports industry.

Author: Christopher Mumford
ISBN-10: 0231196105
ISBN-13: 9780231196109
Publisher: Columbia Business School Publishing
Language: English
Published: 09/26/2023
Pages: 216
Format: Hardcover
Weight: 1.01lbs
Size: 9.00h x 5.90w x 1.10d

Review Citation(s):
Choice 03/01/2024