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Sports Marketing (Paperback) (ISBN-13: 9781032112787)
Vendor:
Michael J. Fetchko
Product type:
Books
- $180.00
$180.00- $180.00
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Subtotal:
$180.00
Description
xHighly practical and engaging, Sports Marketing equips students with the skills and techniques they need to be successful marketers in any sporting environment. The book blends marketing theory with practitioner insights into current issues and future directions in the sports industry.
Author: Michael J. Fetchko, Donald P. Roy, Vassilis Dalakas
ISBN-10: 1032112786
ISBN-13: 9781032112787
Publisher: Routledge
Language: English
Published: 01/31/2024
Pages: 464
Format: Paperback
Weight: 2.42lbs
Size: 11.00h x 8.25w x 0.99d
Author: Michael J. Fetchko, Donald P. Roy, Vassilis Dalakas
ISBN-10: 1032112786
ISBN-13: 9781032112787
Publisher: Routledge
Language: English
Published: 01/31/2024
Pages: 464
Format: Paperback
Weight: 2.42lbs
Size: 11.00h x 8.25w x 0.99d
By Michael J. Fetchko
xMichael J. Fetchko is President and Managing Director of ISM USA, a full-service event and sports marketing agency, and co-director of the Pittsburgh Center for Sports Media and Marketing at Point Park University, USA.
Donald P. Roy is Professor of Marketing at Middle Tennessee State University, USA.
Vassilis Dalakas is Professor of Marketing at California State University San Marcos, USA.
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