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Kirstin Hallmann (PhD, German Sport University Cologne (GSU)), is Senior Lecturer at the Institute of Sport Economics and Sport Management at GSU. She also serves as program director of the M.Sc. Sport Management at GSU. Her main research fields are economics of sport demand and consumer behavior in tourism, event, and sport contexts (activeand passive participation, volunteering) and competitiveness. Her work is published in leading sport management and tourism journals.
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