SPSS Illustrated: For Communication Research: Beginner's Edition (Paperback) (ISBN-13: 9781481284103)

Studying SPSS Illustrated for Communication Research is the easiest way to learn quantitative analysis. Each chapter contains illustrations with comprehensive examples that would facilitate "Do-it-yourself" training. This Book consists of 20 chapters that cover topics on Broadcast, Film Studies. Public Relations Advertising and Print. Most of the Study Examples are pilot studies conducted by experienced users of SPSS who are professionals in all areas of Journalism and Mass Communication. More features of this book are the following, among others: -It is for undergraduate students. Still, postgraduate students may find it helpful. It includes chapters dealing with statistical applications to research in political advertising, foreign broadcasting, promotions, behavioral effects, corporate image, health communication, readership, and circulation, among others, -It provides applications to descriptive statistics. Hypothesis testing-It offers an easy application to data analysis in Sociology, Political Science, Marketing, Psychology, and public health studies.-It consists of 20 Study Examples, and Data Sets are available for download.

Author: Richard Ayodabo Apetuje
ISBN-10: 148128410X
ISBN-13: 9781481284103
Publisher: Createspace Independent Publishing Platform
Language: English
Published: 12/26/2013
Pages: 286
Format: Paperback
Weight: 1.74lbs
Size: 10.00h x 8.00w x 0.74d