Start Up Money: A Practical Guide to Raising Capital, Managing Investors, and Scaling Fast (Paperback) (ISBN-13: 9798255625048)

Start Up Money: A Practical Guide to Raising Capital, Managing Investors, and Scaling Fast by Americo De Rosa is a clear, structured, and experience-driven guide to one of the most critical challenges every entrepreneur faces: securing the capital needed to build and grow a successful business.

Raising money is not simply about pitching an idea. It is about understanding how investors think, how deals are structured, and how capital decisions shape the future of a company. This book breaks down the funding process into practical, actionable steps, giving founders a framework they can apply immediately.

Inside, you will learn how to prepare your business for funding, identify the right type of capital for your situation, build a compelling investor narrative, and navigate the realities of negotiation, due diligence, and closing. The book also addresses what happens after the money is raised, including how to manage investor relationships, maintain control, and scale responsibly.

Drawing on decades of real-world experience across accounting, banking, corporate restructuring, and business advisory, Americo De Rosa offers a grounded perspective that goes beyond theory. This is not a collection of abstract concepts or startup clichés. It is a practical guide built on how capital actually works in real business environments.

Whether you are launching your first venture, seeking to raise your next round, or looking to better understand the mechanics of funding and growth, Start Up Money provides the clarity and structure needed to move forward with confidence.

This edition is published by Parkbench13 Publishing Group and is designed for founders who want a serious, no-nonsense approach to building and financing a business.