Start with Placement (Paperback) (ISBN-13: 9798197411327)

Most people who enter senior care start in the wrong place.

They launch a home care agency. They open an assisted living home. They build a team, acquire a license, sign a lease - and then spend the next two years discovering the truth that should have come first: senior care runs on trust. And trust flows from relationships you don't have yet.

Start With Placement is the book that changes the order.

Written by Allen Chaney - founder of a licensed assisted living and home care operation in Maryland and creator of the ASPC model - this is the operational guide for anyone who wants to build a senior care business the smart way. Not the hardest way. The right way.

A senior placement agency costs almost nothing to launch. No staff. No caregiver callouts. No scheduling software, no compliance audits, no facility lease. What it does require - and what it builds, from day one - is the exact network of relationships that every home care agency and assisted living home depends on to survive.

Social workers. Discharge planners. Elder law attorneys. Case managers. When you're a placement agent, these people want to know you. You solve their problem. You become a trusted resource before you become an operator. And when the time comes to expand - to add home care, to open your own AL home, to build the full stack - you expand into a market that already knows your name.

Inside this book:

• Why senior care is a trust economy - and why marketing dollars alone will never fix a referral problem
• The five startup advantages that make placement the superior entry point
• How to build your first 10 community partnerships and your referral network from scratch
• The family intake process - how to assess, guide, and place with confidence
• Exactly how placement fees work and how you get paid
• When and how to add home care, assisted living, and consulting to your portfolio
• The full ASPC stack: Placement → Home Care → AL → Consulting

Whether you haven't started yet, you're already operating and wondering why growth feels hard, or you've been around long enough to know the referral network is the real asset - this book will reorient your strategy around what actually works.

Start with placement. Build on ground that holds.

Author: Allen Chaney
ISBN-13: 9798197411327
Publisher: Independently Published
Language: English
Published: 05/18/2026
Pages: 250
Format: Paperback
Weight: 0.75lbs
Size: 9.00h x 6.00w x 0.53d