Start with Story: The Entrepreneur's Guide to Using Story to Grow Your Business (Paperback) (ISBN-13: 9781544501390)

Your founder's story is key to fueling your company's success. It is a powerful asset in everything from raising capital to driving sales to securing press to attracting talent. Countless entrepreneurs have achieved business success by crafting a great story, and you can too. Start with Story is the definitive guidebook for first-time entrepreneurs to create the best story for their business. Inside, Lyn Graft demonstrates the power of this medium by examining the successes of companies like Starbucks, Dropbox, Spanx, TOMS, and many more who built incredible brands from scratch. Using his own storytelling framework, Graft leads you through a five-step process to construct the best narrative to showcase your business. You already have the best asset that sets your business apart. It's time to create your story.

Author: Lyn Graft
ISBN-10: 1544501390
ISBN-13: 9781544501390
Publisher: Lioncrest Publishing
Language: English
Published: 01/31/2019
Pages: 274
Format: Paperback
Weight: 0.77lbs
Size: 8.50h x 5.50w x 0.62d