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The book addresses one of the major challenges in psychology research, viz., how to measure subjective phenomenon like attitude, desire, and preferences of an individual. Separate emphasis has been given to the measurement techniques which are essential tools to assess these subjective parameters in numerical form, required for statistical analysis to draw meaningful conclusions. The book is equally helpful to students of humanities, life sciences and other applied areas. Consisting of 14 chapters, the book covers all relevant topics of statistics and research designs which are important for students to plan and complete their research work.
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