Statistics for Marketing and Consumer Research by Mazzocchi, Mario

Statistics for Marketing and Consumer Research (Hardcover) (ISBN-13: 9781412911214)

Vendor: Mario Mazzocchi
Product type: Books
Format: Hardcover
$289.00
$289.00
$289.00
Subtotal: $289.00
Statistics for Marketing and Consumer Research by Mazzocchi, Mario

Statistics for Marketing and Consumer Research

$289.00
Statistics for Marketing and Consumer Research by Mazzocchi, Mario

Statistics for Marketing and Consumer Research

$289.00
Format: Hardcover
Description
Description
x
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each methods as well as showing how they are applied. Real data sets and detailed guidance on the use of appropriate software is included along with discussion of:

- Sampling

- Data management an statistical packages

- Hypothesis testing

- Cluster analysis

- Structural equation modelling



Author: Mario Mazzocchi
ISBN-10: 1412911214
ISBN-13: 9781412911214
Publisher: Sage Publications Ltd
Language: English
Published: 06/05/2008
Pages: 432
Format: Hardcover
Weight: 1.90lbs
Size: 9.60h x 6.70w x 1.20d

Review Citation(s):
Reference and Research Bk News 05/01/2009 pg. 122

Recently Viewed Products