Status Update: Celebrity, Publicity, and Branding in the Social Media Age (Paperback) (ISBN-13: 9780300209389)

Social media, once heralded as revolutionary and democratic, have instead proved exclusionary and elitist

Social media technologies such as YouTube, Twitter, and Facebook promised a new participatory online culture. Yet, technology insider Alice Marwick contends in this insightful book, "Web 2.0" only encouraged a preoccupation with status and attention. Her original research--which includes conversations with entrepreneurs, Internet celebrities, and Silicon Valley journalists--explores the culture and ideology of San Francisco's tech community in the period between the dot com boom and the App store, when the city was the world's center of social media development. Marwick argues that early revolutionary goals have failed to materialize: while many continue to view social media as democratic, these technologies instead turn users into marketers and self-promoters, and leave technology companies poised to violate privacy and to prioritize profits over participation. Marwick analyzes status-building techniques--such as self-branding, micro-celebrity, and life-streaming--to show that Web 2.0 did not provide a cultural revolution, but only furthered inequality and reinforced traditional social stratification, demarcated by race, class, and gender.

Author: Alice E. Marwick
ISBN-10: 030020938X
ISBN-13: 9780300209389
Publisher: Yale University Press
Language: English
Published: 01/13/2015
Pages: 368
Format: Paperback
Weight: 1.00lbs
Size: 9.20h x 6.20w x 0.90d